Your web site is your storefront for the complete world. Whereas many companies have chosen to stay to social media to advertise their companies, they could possibly be doing a lot extra with their very own web site.
This sequence will present how simple it’s to create your personal web site for your corporation, whether or not you’re a hairdresser, a restaurant, a consulting agency, a photographer, or something. With our suggestions, you possibly can have your personal web site up and working rapidly, simply, and able to get prospects in.
On this one, we’re specializing in the hair and wonder business — the place picture is every thing and complete new audiences will be rapidly found on-line.
Getting began
Earlier than you get began making your web site, begin understanding what you need to placed on the web site. Write the content material you need on every web page, specializing in the companies you need to promote.
It could be tempting to only put a PDF listing of your costs up, however, as an alternative, take into consideration what the client is on the lookout for. Take into consideration what earlier prospects have requested. Clarify what every service is and what the client will obtain with it. Do you utilize particular manufacturers? Have completely different costs that rely on the size of time? Do you present particular companies, like autism-friendly haircuts or marriage ceremony make-up? Including within the particulars isn’t simply nice for your corporation, it’s implausible for search engine optimisation, which is able to imply extra prospects.
As soon as you understand what you need to put in your web site, you possibly can then purchase a website hosting package deal and get began.
We suggest shopping for fundamental package deal, both our Important internet hosting package deal or our Primary Managed WordPress package deal. Each of them offers you the house and efficiency you want with out costing an excessive amount of. In case you select Important, you’ll want to put in WordPress in your package deal, and if you happen to select Primary, WordPress will likely be put in robotically.
Making Issues Look Good
With WordPress, there are actually hundreds of themes out there to make your web site look nice. Listed below are three we’ve discovered which can be designed for the sweetness business.
Spa Salon
Constructed on Bootstrap, this theme consists of every thing a salon wants for his or her web site, together with particular presents, reserving choices, and loads of house to point out off your beautiful pictures. There may be additionally a premium model out there for $39, which provides additional customisation choices.
Magnificence Spa Salon
Brilliant and attention-grabbing, particularly with these beautiful playing cards, this theme has lovely components that make it an excellent in your web site. A sliding header offers you loads of choices to lure your prospects in, and there’s WooCommerce integration to construct up your on-line retailer. Whereas there isn’t a premium model of this particular person theme out there, you should purchase premium variations of all their themes for $99.
Blossom Spa
Clear and stylish, this theme is full of so many options, together with two choices to listing your companies, a bit for workforce profiles, and Schema.org markup to supply much more search engine optimisation. There’s a premium model of this theme as nicely, letting you customise the design, add extra options, and extra, all for $59.
Reserving and Scheduling
You may have probably the most lovely web site on the market, but when folks can’t make appointments on-line, there’s no level. You may go along with a third-party reserving service, or strive these plugins to maintain it extra in-house.
Appointment Hour Reserving
This plugin offers your prospects a simple method to e-book appointments straight out of your web site, and likewise makes it simple so that you can listing working days, a number of companies, and combine it with PayPal or WooCommerce. Plus it offers you a handy appointment listing to print out. If you need extra integrations, together with different fee strategies, exterior companies, and Google Calendar, you should purchase the Skilled model for $5.99 a month.
Salon Reserving System
This plugin additionally offers your prospects a fast method to e-book appointments in an easy-to-understand calendar format. Whereas the free model doesn’t have direct integration with fee suppliers, it does have a discounting characteristic and integration with Google calendars. The paid model consists of integration with fee suppliers, a cellular app in your workers members, and much more add-ons for €79 a 12 months.
Amelia
There isn’t a free model of Amelia, however for £59 a 12 months, you get a tremendous assortment of options in a simple to make use of backend. Handy fee supplier integration, customisable designs, an admin dashboard providing you with the statistics you need, and every thing designed for comfort and ease of use.
Integrating Social Media
Even if you happen to do have a web site, you continue to need to hold your social media accounts full of content material. Whether or not it’s your Instagram account crammed along with your nail artwork, your Fb web page linking to hairstyling tutorials, or your YouTube channel with five-minute make-up ideas, your social media accounts are very important to your corporation. These three plugins will enable you simply combine them into your WordPress web site.
Highlight
Instagram is a implausible method to introduce folks to your companies, however it’s additionally a locked-in system, making it tough for anybody who doesn’t have an Instagram account to see your work. With Highlight, you possibly can simply combine your Instagram feed into your WordPress web site, not solely pointing your prospects to your Instagram account but in addition providing you with a simple method to exhibit your work.
Smash Balloon Plugins
Smash Balloon has produced separate plugins for Fb, Instagram, Twitter, and YouTube, providing you with a handy method to combine particular social media accounts into your web site. Every plugin prices $49 for a 12 months and offers you a quick and clean integration along with your private feed.
Feed Them Social
However if you wish to exhibit all of your social feeds throughout your web site, Feed Them Social helps you to put in Fb, Twitter, Instagram, and YouTube feeds onto your web site, together with Observe buttons to make it even simpler in your prospects to seek out you. It’s $50 a 12 months for the premium model, however the free model does include a variety of options.
Displaying Off Your Abilities
Whereas social media is nice for exhibiting off your expertise, there’s one thing to be mentioned for giant lovely pictures of your work proper in your web site. Listed below are some plugins which can be constructed to create nice galleries.
Envira Gallery
Straightforward to arrange and use, Envira not solely offers you a beautiful gallery in your web site, however consists of social media buttons, video embeds, and watermarking, in addition to search engine optimisation for even higher outcomes. The essential model is barely $26 for the 12 months, and offers you a handy gallery at a low value.
Album
In case you have a number of galleries however need to have them in a single handy block on your property web page, Album is a free plugin that provides you a sublime answer that masses rapidly and is straightforward to work with. The free model comes with 4 completely different types, however for $24.99 a 12 months, you possibly can improve to the Professional model, which has eight extra types in addition to a customized tag filter, making it simple so as to add selection to your album.
WordPress Carousel Professional
This plugin not solely offers you great-looking gallery carousels, however you too can create textual content block carousels as nicely — nice for particular presents, weblog posts, newest merchandise, and extra. It’s simple to customize, together with how briskly the carousel rotates, what’s proven, and the way it seems to be. It’s $39 per 12 months for one web site or $139 for a lifetime buy.
So there are some choices in your brand-new web site. Whether or not you’re a make-up artist, hairdresser, therapeutic massage therapist, nail technician, or run your personal salon, having your web site is an effective way to interact along with your current prospects and achieve new shoppers.
In case you ever have any questions on how a web site can assist your corporation, get in contact with us! We’re pleased to assist!
